Monday, September 03, 2007

Fill up the studio with STUFF



So, what to do when your studio is 54sq/m big but you need to store about 30000000 cubic tons of produts? Well, you just do what you do when you put a elephant in a matchbox, you take the matches out.

For Svenmill fabrics, earlier this year, this became necessary. For their marketing material, we needed to shoot upholstered sofas, enormous lampshades (they were hung from the ceiling), scatter cusions galore, railings with swatches, sample books etc etc etc....oh, and 4 women. The designers/stylists/clients made up the rest. "Could you put up a curtain railing on your curve?", "Could you screw this into the ceiling", "Could you carrry the sofa there" etc etc. It felt like I was moving house, but it was fun. See, making do is often the way to great thinking, creative problem solving etc etc. I also realised most people don't know how big 54sq m is.

Thanx guys for making do!

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