Friday, February 05, 2010

Shooting food and plates at Doppio Zero Mandela Rhodes Place in the Cape Town CBD

As part of a huge catalogue of work we have been shooting for Continental China (yes, your mom probably has a set, and they don't break!), we had to do a last add-on with food (we've done industrial images of their factory, pack shots and deep-etching, and styled food images). The images have always done at the studio, but at this particular day we needed to shoot quickly and the food stylist, Jean, happened to be consulting at this restaurant, so no lugging around of food was necessary.

There's nothing major to report on the shoot, except some behind the scenes imagery and us playing around with a 50mm 1.8 lens while waiting for the food. 

Here we are working. Philip filling (we decided that proper Afrikaans for a gaffer is Reflectoratus). Nicky from Traffic Integrated Marketing is directing (art director), and I'm shooting. Dah.


Jean doing his thing. 20100120_0097 20100120_0099

And this is how one of the dishes looked, but unfortunately I cannot post images of the final shots, showing the plates (the hero in all the shots are the plates and the china, not the food), as the marketing material has not been launched.


And while waiting for the steak with deep fried basil (yes - you read right - amazing flavour), we started playing around with the back-up body and a 50mm 1.8. Actually I was explaining something to Philip regarding depth of field vs focal length and fall-off etc, but ended up making these images while at it.

20100120_0100 Philip.

20100120_0103 Jean.

20100120_0104 Nicky.

20100120_0108 Me.

20100120_0056 Us.

Ag, while we're at it, I'll show you some pics from one of our studio shoots for Continental as well.

20091209_0442 Me and Jean deliberating. The client wanted the "Donna Hay" look.

20091209_0435 Shooting and being watched closely by the stylist.

The bulk of the styling for this project was actually handled by Susan Bosman, another really cool stylist I've had the privilege of working with often, but due to prior commitments she couldn't attend to the last day of shooting. Thus Jean, another old partner in crime, was called upon. Seeing the difference between them was great. Susan is the quintessential stylist, with her eyes looking way beyond just the food, and also have a keen eye for composition, whereas Jean has a knack of making food literally jump from the plate. In both instances the two stylists were perfect for the range of work we were doing.

Remember, my studio is geared for food shoots, and we can go on site just as easily.

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