Thursday, May 13, 2010

Creative Corporate Portraiture SANLAM ITAR

20100126_0047ph2 _MG_9580_0018ph

On a number of occasions I have blogged on the importance of good corporate portrait work, and with my good friends at www.icsc.co.za we were able to do a really cool project for the IT division of Sanlam. For their annual report they wanted to showcase the executives doing what they do for fun, to be able to show another side of the top brass. AS this is an internal publication, a personal touch was needed and we were called upon to get images with some character, and fun.

  20091117_2787ph 20100121_0010ph

From a  insect photographer and bug enthusiast, to a MBA enthusiast (you get all types), someone who likes walking her dog, a Biggest Loser-contestant, traveller and mom.

20091124_0033ph 20100119_0028ph

Locations included a number of shots at Sanlam HQ, Vasco da Gama FC, back-roads of Durbanville, Kenridge Dam, Plattekloof Planet Fitness, Bellville Golf Club, suburbs, etc etc. As I’ve said before, with a bit of effort you professional photo profile can be elevated from the mundane to something really special.

  20100127_0015ph20100121_0039ph 

Apart from doing the normal formal thing, I highly advise getting some looser images also for the demand of social media and more lifestyle editorial spread that is being used in corporate marketing these days.

  20100126_0021ph 20100126_0038ph

And dont’ forget how important your Linkedin, Twitter, Facebook, Plaxo, TED, etc etc profiles are these days. If not moreso than print, these images will be fixing the public perception of your brand and personality.

20100126_0123ph 20100123_0065ph

On average we had about 15minutes with each person, so lots of time is not needed. If you have a team of 10 people, once can get a lot done in a relatively small amount of time, especially with good planning.

20100122_0013ph20091124_0016ph

Biggest challenge – individuals not realising that by being difficult and unco-operative about pictures it badly influences the final outcome. Biggest reward – individuals that although nervous, played along and we got great images of them.

   20100202_0016ph 20100202_0032ph

We shot from very early morning to late afternoon, 6 am Saturday morning and the like, but in the end it’s worth it.

_MG_0576ph20100121_0043ph




No comments: