Skip to main content

Shooting Anton Fabi Shoes Compaign

We got the great opportunity to shoot another campaing for the good people at Jordan shoes, the people who we shot the Bronx Hunter campaign for, with agency, Traffic Integrated Marketing.

PIC-0496 This time around, we weren’t gonna be hanging from high-rise buildings, or really risking our lives, but rather, the concept was one of “Shoes that makes you famous”. The agency came up with the idea of putting cut-out card-board (life-size) paparazzi photographers and a cut-out muscle car in the shots and creating a pseudo red-carpet scene in a normal urban set-up. The location was chosen as The Bromwell Boutique Mall in Woodstock, who by the ways, makes a mean mushroom sandwich.

The weather was a bit wet, but we had some cover thanx to the nice people at the Bromwell, and at just the right times the weather lit up. Also, it made the background lighting nice and moody, giving us a bit of a New York feel. Most important accessory of the day – sandbags. The wind tends to blow little cut-out men over. Second – coffee.

Our model for the day was Valentine, who also happens to be a Muyi Thai instructor. That means he had the appropriate pain-barrier for wearing shoes a size too small. Well, it’s true. Some guys just ooze coolness, and that’s why they’re on that side of the camera and I’m on this side. Sebestine Pepler was on the make-up for us and Nicky and Anne handling the styling, art direction etc for Traffic.

As we’re prepping a video of the shoot, I’m not gonna divulge too much, except for some pics. 

For the more technically minded (yes, you Strobists), we used: Profoto 7B with 2 heads and about 6 or 7 off camera flashes, including a 580 EX II, a cheapie old old Vivitar thyristor, a Sunpack G4500, a Nissin 5500 (both hammerheads), a auto slave flash (guide number about 16), and Nikon SB-16, Elinchrom SkyPort triggers and some optical slaves.


Anton Fabi Laduma adFAlr 

This is the original brief shot – which I dig, by the way.

Anton fabi kick_off_adlr

After we had the shots in the bag we played some more and came up with this as well.

20100524_0004lr 20100524_0006lr  20100524_0044lr

20100524_0090lr_1 20100524_0134lr 20100524_0138lr_1

20100524_0144lr_1 20100524_0208lr_1


The Team: Nicky, me, Cut Out Dude, Valentine, Cut Out dude, Sebastine, But Out Dude, Anne, Philip.



Hey Danie,
Dis die eerste video interview wat ek nie soos 'n loser voel nie!! well done, die final images lyk great!!
lekker werk!
Danie Nel said…
Hehe, ek's bly. Maak soos ek en gaan aspris vir die loser-look (soos die close-up wide-angle) - dan voel mens altyd pleasantly surprised!
vans shoes said…
Interesting and valuable information on shoe campaign further I would say that contemporary footwear varies widely in style, complexity and cost. Basic sandals may consist of only a thin sole and simple strap.

Popular posts from this blog

Dangerous Photography Jobs is taken from the above article, with permission:Photography can be a case of life or death. It may sound absurd, but professional photographers often go to great lengths and compromise their safety in order to get the perfect picture. Whether it’s a once-in-a-lifetime opportunity to photograph Mount Everest or a mission to cover the Iraq war, many photographers risk their lives just to do their job. Here are 10 dangerous photography jobs: Extreme Weather Photography
Extreme weather photographers aren’t storm chasers, but they do have an eye for photographing hurricanes, tornados, thunderstorms and other severe weather in their most vulnerable state. As you can imagine, this job is nothing short of extreme. Extreme weather photographers have to get close to the storm when everyone else is running from it, which puts them at risk for injuries and often death. BASE Jumping & Skydiving Photography

Portrait Shoot: Pierre van Heerden

So a number of years back I did a shoot of Pierre van Heerden, South African actor, musical performer, playwright and comedian, at my old studio. It was just for fun, really. I was exploring some portraiture ideas, for a project I was considering at the time. We had a great time shooting these, exploring some cool ideas as we spent the morning talking rubbish, laughing and drinking coffee.

Fast forward some years later, and he contacted me to do an update of the images, but this time for his book.

The images were meant for publicity purposes, his marketing material and such, but what I want to share here is just some of the expression shots we did once we had those in the bag. Working with an actor in stills is great, as they know their face, they know expressions and have a large selection of facial "skills" to employ for a portrait.

I would simply call out a bunch of emotions/expressions and he would comply each time.

The "30 second portrait" I made is an idea…


Herewith a little video I put together for Creation Wines's leg of Stage 2 of the 2017 ABSA CAPE EPIC MTB Race. #untamed