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Carling Black Label TV Ads.

I was commissioned to shoot the behind-the-scenes photos for the two last Carling Black Label TV Ads. The cool thing about shooting the bts images is that you see the scale at which companies operate. The drag race scene had about 150 extras alone on set, never-mind the 10 plus trucks full of gear and loads of crew. Seeing the assistant director controlling the lot to let the director get on with what he’s doing, was quite a show!

It’s also great to see how from small snippets and shots, once woven together, a beautiful sequence is born. We were very curious to see the final product, after seeing only the actual filming. Very impressed.


Coming onto the set for this, the second shoot, I had no idea who Ruud Gullit is or was. I picked up he was some sort of big deal in the soccer world, but it took me a bit of research on the wiki the next day to realise that he was actually quite a major deal in Euro-football. Not unlike the time I sat next to Stuart Edwards at a business trade show, the then-CEO of Man United, and asking him if he like coached a school team, or what he meant by “I’m from a sport background”. But that’s a different story. Ruud’s a very nice guy, though. Even Top Billing was there to shoot an interview with him. We made sure we got a pic of Philly in the same vicinity as Ruud at least.

Ogilvy 39804_147189298632302_142378612446704_364924_906902_nThe building where part 1 of the shoot took place.

As the bts photographer, you need to blend in and not be noticed. It’s not always that easy and not unlike the rivalry between long-boarders and surfers, the film guys tend to eye you with a bit of mistrust. Luckily, I have no problem with staying out of people’s way, screwing on a long lens and letting rip. I shoot weddings as well, after all.


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After the set indoors was finished, Philip went on to the field at the Athlone towers to shoot the rest of the proceedings. I unfortunately had to leave earlier. 39804_147189318632300_142378612446704_364930_2040513_n39804_147189325298966_142378612446704_364932_584938_n

Congrats to all involved, great ads!


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