Friday, February 04, 2011

Svenmill at the Factory


Wow, I’m so far behind in blogging assignments, I can now fail to call it recent! Well, that’s what a Xmas season and a crazy January gets you. So, let’s try and pick up on some interior product work for Svenmill Fabrics late last year. Now, if you’re a regular, and long-time reader of the blog, you might remember some previous posts of the Svenmill guys filling up my studio and then taking over an apartment and shooting fabrics in the rain. Well, this time around (ok, and a previous time that I didn’t blog about) they lured me over to the factory. For the first shoot we used the showroom, and one or two room-sets we built, and then, this time around…, well, things went industrial.

Instead of putting on Vivaldi while reading this post, now’s the time to put on some Nine Inch Nails or Rammstein. Ok, so it’s a tad OTT, but work with me. We started the shoot civil and suburban enough, shooting room sets in the showroom again. Yet, this time I could see the ladies had some other ideas up their sleeves. Things started being thrown around and the brief became a little (READ LOT) looser as the day progressed. Well, let’s just let the pics speak, with the odd caption from me.

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Prettiness, florals, bows, Conde Naste – style piccies. Good for Constantia. Not easy to style, or shoot, but we had fun. Luckily there were guys who could lift and place floor-boards as we needed them.


Oh, but what is this? Huge warehouse space just standing around? Well, that’s no good! And there’s scaffolding standing around? Well, that’s even worse! Let’s hang fabrics all over it! Yes, that’ll be something juxta-positiony or something, but it’ll look cool, whatever we justify it with. Oh, and spikes on the wall? Let’s do some more fabrics! ( Oh, wait, I remember now. The idea was that it would be cool to shoot the fabrics in the very space it was made and designed. A novel and workable idea.)

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But wait, there is a heap of boxes! Let’s put a sofa down there!! Danie, you figure out how we can’t read the writing on the boxes and still get decent depth of field on the couch. Ok. 200mm at F4. Luckily it’s a biiiiiiig space and I can stand 15 meters back.

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Oh, and by the way, Dan, the LightZaberTM and LightBallTM shapers you made out of postage tubes and toilet light fittings are just throwing gorgeous light. Why, thanx, Self. Not bad for R25. 


Oh, but wait, here is more huge open spaces, big enough to park a cattle ranch in. Great! Imagine a studio 25 times bigger than your own. That’s what I could play with. And also, again, the Svenmill dames were keen for some classy industrial chic. And this time around, there were lamp-shades to be played with, with a couple of Philipe Starke’s in the background to play with. I tell you, space is an amazing thing.

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Now, as inevitably happens on a shoot where you hire a photographer wearing a Batman shirt, he’s gonna want to shoot himself. Twice at least. I mean, he’s wearing a super-hero shirt. So I did. It’s useful for Facebook profiles, etc. But soon afters, the ladies felt the incredible urge also to be etched on the canvas of the warehouse too.


Ok, so playtime’s over, and the last place we shoot in is the hall-way, that has a couple of really nice red doors. The perfect place for a couch and a spot to show the scatter cushions of on. Strobists, check out the 580EXII  in the roof above the couch. Just for some atmospheric spot. I really dig clamps.

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And the obligatory team photo. How many accountants do you know that take pictures of themselves after they completed the financials for a company? Well, that just shows why we do what we do. It’s a job worth remembering.

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