Thursday, July 21, 2011

Moet & Chandon: Marc Brevot

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I think I might’ve mentioned that I really like my job. More like love it. Anyways, in case you forgot, I’ll just say that I do love my job.

This time around I was lucky enough to shoot Marc Brevot, winemaker for Moet & Chandon Champagne, France. Now, if you’re not into wine and things, it won’t have much impact on you, but it’s not unlike shooting the chief designer for BMW or innovation manager for Google… you catch my drift. It’s probably the biggest, or close to, champagne brand in the world. It’s cool knowing these iconic brands from afar, and then meeting the people making it happen day to day. It’s even better because the task of creating images for his local publicity was entrusted to me, with my well-known passion for corporate and business publicity imagery.

Now, I will confess my initial fear of most Frenchmen will be that they might be a tad, … hmmmm, unfriendly, with a bit of haute …aspects to their demeanour. I must confess, my next three encounters with successful, cultured Frenchmen were quite the opposite. They were friendly, professional, fun, and great to work with. As one would expect of a brand ambassador, of sorts.

Also, the location was the Ellerman House, one of the smartest hotels you’re likely to encounter. Ever. Based in Bantry Bay, it’s not as in disgusting, ridiculous opulence, more just like exclusivity and service beyond the norm. That’s why you’ll see the name Lance Armstrong among others scribbled on the kitchen’s guest room service orders…

20110316_0116Also, the shoot was organised in a bit of a rush, due to some unforeseen circumstances on the marketing end, and I was called upon rather suddenly. Hence I showed up at the shoot, at this very prestigious location, for a prestigious brand, in shorts and sandals. Niiiiice. Well, the client was awesome about it, and after a while of shooting, I was glad that that was what I was wearing.

Anyways, herewith some pics… and then the highlight. Important to remember with these type of images are that they need to be generic to the point that most any publication will use them, so as tempting as it might be to go completely OTT with creativity, usability is of utmost importance, and thus mileage for the PR-campaign.

 

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And then, as a wine-lover, I was obviously eyeing the bottles of Moet standing around, and wondering if I’d get to taste. Better. I got to sit down with Marc, and over a glass of Moet & Chandon Grande Vintage 2002 I was given an introduction to Moet.

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Marc Brevot and I having a glass of bubbly.

www.danienel.co.za will take you to my portfolio of publicity images.




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