Monday, February 20, 2012

Shooting Continental China

Images for this project varied from slightly abstract, to closeup to styled food. The image on the right is Jean's Caprese Salad. Yes, all the food tastes as good as it looks. (C) Danie Nel Photography cc

So a while back, Jean Nel, Lindi, his assistant, and I got together to do some additional images for Continental China's new website, and future print media. Last year, no in fact, 2010, in conjunction with the good people at Bletchley Park , we did the initial catalogue shoots.
Tearsheet from the Continental catalogue, 2010

Philip, my assistant at  the time, had the lovely task of deep-etching in the region of 500 pieces of crockery. To say that his pen-tool skills became marvelous would be understating the fact. The styled images were so well received by the client, that they ended up printing hords of the images as decor for their factory office, and banners for all their exhibitions and general PR and marketing use.

Also, around the time of doing the latest shoot, Clay Ant Creative pulled together the beautiful new site, to tie into the printed book catalogue. Our new images would now augment the older ones, web first, and once another print run is made, the images will go into the book.

Tearsheets from the Continental China website, featuring my work. Design by Clay Ant Creative. Styling by Jean Nel and Susan Bosman.
This time around it was a 2 day shoot, as we were not building the whole catalogue up from scratch, but just adding on. I won't bore you too much with details, as there wasn't much, except that the food was good, we laughed a lot, we didn't break plates, and Jean nearly fainted at the unadulterated beauty of his Caprese Salad. Having finished the deep-etching and product images a couple of days before, I was familiar with most of the product and also ready to get into some creative image making.
Herewith some images, memories and insights:

The beauty of working in your own studio. Comfort.
Fresh ingredients are a must for shooting food. (C) Danie Nel Photography cc
Keeping the focus on the plate and product is not always that easy with beautiful food adorning it! (C) Danie Nel Photography cc

Things can get manic in a studio with all the prepping and setups taking place.

Jean doing his thing.

Here I am, not doing my thing, yet. Jean is still prepping.

Jean and Lindi. They are quite an effective outfit.


Scattered "collection" shots are needed for general design. (C) Danie Nel Photography cc

I'm still not sold on squid-ink pasta. Black pasta just seems weird to me, but it looks great in a plate. (C) Danie Nel Photography cc
(C) Danie Nel Photography cc


Next time, we'll head back to the Zambezi, for part 4 of The Zambezi, Luxury and Food.

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